New!!! Unreal Developer Kit released....

Epic Game UDK (Unreal Development Kit)
http://developer.nvidia.com/object/udk.html

All you architect/engineer real-time wannabee's
It's a good place to start ....

You can use MAX modelsYou can use it for all the things you think you can use it for:

It's a design communication tool - the best available.
Show the comprehensive design to the client..(the good and the bad )
Show the city the building in context...
Show the bank all the varied uses the building will have...... and on and on...


Good luck !